The arrival of 2021 has actually seen Burger King go out with the old and in with the new. Today, the most obvious change is its new logo design. Throughout the year, it’s also due to refresh uniforms and product packaging together with its signs, advertising, and marketing. Based upon its logo expose, the brand name could be headed for a winning year.A quick
history of Hamburger King logos
Burger King originally started as Insta Hamburger King. Their original logo was their name in black, topped by what appeared like a sun in gray and black. This lasted one year (1953-1954). They then switched to using simply their name in black. This lasted from 1954 to 1957.
In 1957, Hamburger King introduced color and intricacy. Their logo design became a king sitting on top of a burger, sitting on top of a banner with their name and the slogan “HOME OF THE WHOPPER”. This lasted from 1957 to 1969.
In 1969, they presented a new logo with their name “sandwiched” inside a bun. This essentially lasted from 1969 to 1999 although the coloring was touched up in 1994. The dawn of the brand-new millennium triggered Burger King to update its logo. The “whopper” design stayed, however it was slanted a little and surrounded by a blue crescent.Its “2021” logo design
is essentially a go back to the 1969-1999 logo design. It’s been structured and updated slightly, but that is actually all.New 2021 Hamburger Kink Logo Design Its “2021 “logo design is essentially a
return to the 1969-1999 logo
. It’s been structured and updated a little, but that is really all.A masterclass in flat logo style There are three main reasons the brand-new logo is a masterclass in flat logo style. Firstly, it’s easy. One of the very first
lessons a logo designer finds out is that less is more in logo design. The less you attempt to pack into a logo design, the easier it is for audiences to absorb it quickly. This is particularly important in today’s fast-paced world.Secondly, it gets back on brand. Just getting rid of the blue crescent would have improved the logo. Blue is discovered in the natural world, but it
is unlikely to be associated with wholesome food. Changing out the generic yellow circle for a whopper bun makes it clear that the logo associates with a food business.Reorientating the text makes it much easier to scan quickly. What’s more, the font provides a picture of thick, abundant juiciness. It conveys the message that this is precisely what you can anticipate from a Burger King burger.Thirdly, it works
across a range of media. Burger King needs a logo that looks as great on crumpled product packaging as it does on Instagram. This means that strong is lovely. You desire chunky shapes, thick text, and intense colors.The power
of familiarity All the previous comments could use to any logo. There is, nevertheless, one additional reason that the new Burger King logo is a winner. It links back to Hamburger King’s many established logo. Familiarity can be an effective
tool. It’s one McDonald’s utilizes regularly( and efficiently). The brand-new logo design may permit Burger King to take a leaf out of its arch-rival’s playbook.